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The Frisco Bowl is one of the newer additions to the NCAA’s extensive roster of college football bowl games, bringing excitement and competitive matchups to the city of Frisco, Texas, each December. Despite being relatively young, the Frisco Bowl has quickly grown in popularity, attracting a strong following and showcasing high-caliber teams from across the country. Here’s a look at how the Frisco Bowl began, its development over the years, and the unique place it holds in college football today.
The Frisco Bowl was established in 2017 as part of the NCAA’s expanding postseason offerings, created to provide an additional bowl game opportunity for qualifying teams. Held at Toyota Stadium in Frisco, Texas, a city just north of Dallas, the bowl game was launched under the organization of ESPN Events, a division of ESPN that manages multiple college football games and other sports events nationwide.
The Frisco Bowl was originally conceived to replace the Miami Beach Bowl, which had been held in Florida from 2014 to 2016. ESPN Events opted to relocate the game to Frisco, aiming to capture a strong football market in Texas while providing a unique, accessible experience for fans from across the state and beyond.
The inaugural Frisco Bowl was held on December 20, 2017, with a matchup between the Louisiana Tech Bulldogs and the SMU Mustangs. This first game marked a strong start for the bowl, with Louisiana Tech delivering a dominant performance and defeating SMU 51-10. With over 14,000 fans in attendance and strong television ratings, the 2017 Frisco Bowl showcased the potential of the game as a new staple in the NCAA bowl lineup.
Since its debut, the Frisco Bowl has continued to grow, with each game offering memorable moments and impressive performances. The bowl primarily features teams from the Group of Five conferences—such as the American Athletic Conference (AAC), Conference USA (C-USA), and the Mid-American Conference (MAC). However, the teams can vary based on availability and agreements between ESPN Events and different conferences.
In addition to high-energy gameplay, the Frisco Bowl has also earned a reputation for its fan-friendly environment, drawing locals and out-of-state visitors to enjoy not only the game but also Frisco’s attractions and Toyota Stadium’s amenities.
The Frisco Bowl, like many other sports events, faced a challenge during the COVID-19 pandemic. The 2020 Frisco Bowl was set to feature the SMU Mustangs, a Texas team that would have drawn a considerable local crowd. Unfortunately, due to pandemic-related complications, the bowl was canceled that year, a setback for the event and its growing fanbase.
In 2021, the Frisco Bowl made its return, welcoming the UTSA Roadrunners and the San Diego State Aztecs. This game marked the bowl’s reestablishment and continued to build its profile as a valuable postseason opportunity for teams in Texas and around the nation.
The Frisco Bowl’s recent games have seen competitive matchups and have showcased some impressive talent, contributing to the game’s rising profile. In recent years, the bowl has attracted significant television viewership, drawing more attention from both fans and prospective college football recruits. This attention has underscored the importance of the Frisco Bowl as an NCAA postseason event, and Toyota Stadium has proven to be a fitting venue, with its professional-grade facilities and fan-friendly setup.
As the Frisco Bowl continues to grow, it has become an increasingly important event for Frisco and for Texas, a state with a deep-seated passion for football. The game has also attracted notable sponsors and partners, further cementing its status as a valuable addition to the college football bowl season.
Looking ahead, the Frisco Bowl has a promising future as it continues to establish itself within the NCAA bowl system. With its strategic location in Texas, a strong fanbase, and the backing of ESPN Events, the Frisco Bowl has the foundation to expand its reach, attract higher-profile teams, and deliver memorable games each season. The Frisco Bowl’s ability to adapt and grow, especially following the challenges of the COVID-19 pandemic, demonstrates its resilience and importance as a postseason tradition.