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The Guaranteed Rate Bowl is a relatively young but exciting fixture in the college football postseason, having been established in 2020. Initially known as the Cactus Bowl, the game has undergone several changes, both in name and location, before becoming the Guaranteed Rate Bowl after securing a sponsorship agreement with the Guaranteed Rate mortgage company. This bowl game is played annually in Phoenix, Arizona, at State Farm Stadium, which is also home to the Arizona Cardinals of the NFL.
The history of the bowl dates back to 1989, when it was first held as the Copper Bowl, a game designed to feature teams from the Western Athletic Conference (WAC) and the Big 12 Conference. Over the years, it changed its name multiple times, evolving from the Insight.com Bowl to the Insight Bowl and later the Buffalo Wild Wings Bowl. In each iteration, the bowl has consistently served as a postseason destination for teams that had strong regular seasons but did not qualify for the more prestigious bowls.
In 2020, the bowl game took on its current name, the Guaranteed Rate Bowl, marking a new chapter in its history. Despite its relatively short history under this name, the game has gained a reputation for its competitive matchups, often showcasing teams from the Big Ten Conference, the Big 12, and the Pac-12 Conference, among others. Teams playing in the Guaranteed Rate Bowl are typically those that performed well during the regular season and are looking for one last win to cap off their year.
The bowl has seen its fair share of exciting moments, including dramatic finishes and breakout performances from future NFL stars. One of the notable features of the Guaranteed Rate Bowl is its position as a game that often flies under the radar, offering a unique opportunity for fans to enjoy a postseason game that is not part of the College Football Playoff or other New Year's Six Bowls, but still features plenty of high-quality college football action.
Held in Phoenix, a major sports hub, the bowl has benefited from its location, with easy access to a range of attractions, making it a popular destination for college football fans traveling to the desert southwest. The proximity to many major cities also ensures that the Guaranteed Rate Bowl attracts both local supporters and national fans who are eager to enjoy some college football while soaking up the Arizona sun.
With the backing of Guaranteed Rate and its growing reputation for exciting games, the Guaranteed Rate Bowl is quickly becoming a fan-favorite postseason event. Each year, it provides an exciting way to kick off the holiday season in college football, offering a competitive game for teams and an unforgettable experience for fans. The Guaranteed Rate Bowl, with its storied history and bright future, remains an integral part of the college football postseason landscape.